In the creative process you must believe that eventually everything connects.
home
Milwaukee, WI
education
MIAD - Communication Design
Marquette University - Advertising
expertise
Environmental Graphics, 3D, Retail, Branded Architecture
I am a designer and director living in the Midwest. My background is rooted in telling stories through branded experiences. Most of my design work spans multiple platforms; from trade show exhibits to customer showrooms & pop-up marketing events.
My philosophy and design passions stem from the Massimo Vignelli belief that if you can design one thing, you can design everything.
I am always searching for the simplest and truest form of an idea with the belief that something can be both functional and beautiful.
Over the last 12 years my passion and experience has been at the intersection of brand, people, & place.
5+ years as design director
multi-disciplinary design studio of 10+ designers
3 years as a creative director
led a team of 2D & 3D designer teams
2 YEARS AS Senior environmental graphic designer
emphasis on brand and story integration into 3D spaces
In my work I create visual concepts using diverse tools such as 3D software, photography, animation and prototyping. This allows me to test and communicate ideas to the team I'm working with or to the client. From many iterations emerge strong concepts.
I am currently the VP of Design at the global exhibition design firm, Catalyst Exhibits where I am responsible for leading the strategic design development of our work. I try to blend business savvy with design expertise to execute the needs of clients both big and small – and to develop award-winning brand experiences that keep them coming back for more.
This site provides a sample of my work and a glimpse into my approach.