Roche Diagnostics AACC
Client: Roche Diagnostics
Collaborators: Catalyst, AVX, Gyro
Done for: Catalyst Exhibits
Audio Visual: Gyro, AVX
Other creative contributors:
Jake Houghton, Kirk Remeikis
Amidst an uncertain world in face-to-face marketing, the 73rd Annual Scientific Meeting & Clinical Lab Expo (AACC) kicked off with excitement and optimism.
As a leader in clinical lab testing, Roche’s 80’x80’ exhibition space was designed in the spirit of today’s digital enabled environment. The design focused on creating a more experiential product demo through the blending of physical and virtual engagements.
The 3D interactive lab anchors the space architecturally with an overhead canopy and broad viewing angles. Easily viewable from all sides.
Defined product areas with mixed material construction, color coded vignettes and lighting tailored to each space.
