Roche: Tucson AZ, Innovation Showcase

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Client: Roche Diagnostics

Collaborators: Daniel Rutkowski

Done for: Catalyst Exhibits
Audio Visual: Octave

Other creative contributors:
N/A

Roche Diagnostics is a company who is committed to “Chasing The Invisible” in hopes of eliminating cancer. As part of an expansion onto the Ventanna Medical Systems campus, we were asked, by Roche, to develop an innovation showcase that highlighted the technology behind their products while tastefully integrating the stories of patients.

The process involved engaging a large stakeholder group including the Roche team and product experts, while also collaborating with the architecture firm and labor team responsible for the facility. Following the facilitation of a visioning workshop, we developed a concept that reflects the ethos of Roche, the history of Ventanna, the power of technology and the courage of patients.

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The space was designed to be warm & inviting through the use of local colors & materials.

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Interactive touchpoints were strategically placed to encourage self-guided exploration.

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Designed to embrace being a multi-purpose space, it beautifully transforms during evening events.

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