Axon Enterprises Product Showcase
Client: Axon
Collaborators: Catalyst, Aether Design Group
Done for: Catalyst Exhibits
Audio Visual: N/A
Other creative contributors:
Paul Hirankulsap
Founded 25 years ago and headquartered in Arizona, Axon Enterprises is dedicated to a singular mission: to Protect Life. Axon aims to create a safer world by tackling significant public safety challenges and working towards making bullets obsolete. This ambitious mission drives Axon’s relentless daily efforts.
This year, Axon’s premier trade show activation occurs at the International Chiefs of Police Conference held in October. This event is akin to the "Super Bowl" for their primary audience. Therefore, the design approach was to use the substantial 50x70 footprint and enhance with a multi-storied firing range to create an engaging and immersive experience. Within this future-forward space, Axon showcases their innovative products, offers hands-on demonstrations for both existing and potential customers, and fosters meaningful interactions between attendees and Axon representatives.
By utilizing dramatic lighting, a monochromatic color palette, and interactive technology, the end result was a space that inspires customers to think differently the moment they walk into the booth
A live taser firing range provides hands-on practice with the most advanced energy weapons, officers can stay ahead of the game
