GE Appliances National Showroom Program
Client: GE Kitchens
Collaborators: Catalyst, Burmeister, Tru
Done for: Catalyst Exhibits
Audio Visual: N/A
Other creative contributors:
Kirk Remiekes
GE Appliances (GEA), a subsidiary of Haier, sought a design and construction collaborator to enhance their nationwide showroom presence. The objective was to establish an adaptable solution that could foster growth across their three appliance ranges: Monogram, Cafe, and Profile.
The chosen strategy involved creating a "rollout architecture" capable of rapid rendering, engineering, and cost-effective construction on a national level. This initiative has proven highly successful, resulting in a remarkable achievement of 96 showroom installations spanning 15 states in under a year.
Displayed below are renderings showcasing just one of the numerous instances of our ongoing partnership. This Café showroom prominently features The Matte Collection, the brand's inaugural line of customizable, contemporary kitchen appliances. By diverging from the prevalent stainless steel trend, this collection introduces brushed bronze, brushed stainless, brushed copper, and brushed black hardware, accompanied by luxurious matte finishes. Cafe's Matte Collection provides a selection of appliances tailored for style-conscious consumers seeking products within a moderately upscale price range.
