Facebook Gaming Brand Launch

Client: Facebook Gaming

Collaborators: N/A

Done for: Catalyst Exhibits
Audio Visual: N/A

Other creative contributors:
Daniel Rutkowski

Facebook came with the challenge of launching a new brand that targeted the gaming community. This brand was meant to appeal to the “creators” and compete against other steaming platforms such as Twitch. It was our goal to design a space that brought Facebook into this community in a way that felt authentic to the Facebook brand and familiar to the types of environments that audience associates with.

The process involved engaging with the FB gaming brand team, influencers and with show organizers at PAX EAST, E3 & PAX WEST.